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yang cheng hu da zha xie luan ju
Author(s): 
Pages: 82-83
Year: Issue:  12
Journal: China Brand

Keyword:  阳澄湖 大闸 行业协会 商标 消费者 品牌运作 真假 产业链 公地悲剧 养殖证;
Abstract: <正>商标纷扰何时了?真假知多少!说的就是阳澄湖大闸蟹。经历10~11月的大卖,阳澄湖大闸蟹逐渐从市场上隐退,而关于阳澄湖的热议却一刻也没有消停。真假阳澄湖是一个绕不过去的话题。从"青壳白肚,金爪黄毛"的外观鉴别,再到颇有官方色彩的蟹扣;又或者是貌似权威的"原产地养殖证",甚至是"万亩养殖基地"的宣传。每家蟹
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