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qian tan pin pai jing zhun hua se cai ying xiao
Author(s): 
Pages: 86-88
Year: Issue:  12
Journal: China Brand

Keyword:  精准化 色彩营销 色彩搭配 塑造品牌 消费者 色彩识别 个性化 品牌形象 联想 品牌个性;
Abstract: 当商业社会竞争的日益激烈与品牌形象的区隔变小,传统的色彩营销观念无法再解决个性化市场的需求与问题,从色彩识别、色彩联想、色彩通感等各个方面精准化营销的色彩战略便应运而生
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