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ji yu hun zuo shi dai de qi ye pin pai su zao
Pages: 214-216
Year: Issue:  12
Journal: Economic Tribune

Abstract: 本文从混沌时代的特征和背景入手,归纳总结出基于混沌时代的企业品牌演变发展思路及态势,并据此提出了混沌时代的企业品牌塑造的两个维度:建立远期预警系统和"金字塔"品牌管理层级。
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