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Tourists\' perception value and behavior intention in mega-events based on structural equation model (SEM):A case study of 2010 Shanghai World Expo
Pages: 735-746
Year: Issue:  4
Journal: Geographical Research

Abstract: 基于上海世博会国内游客调研数据分析,构建世界级博览会游客感知价值维度与行为意向、重游意向的结构方程模型,并进行关系验证.研究表明:(1)上海世博会国内游客感知价值包括服务价值、美感价值、效用价值、愉悦价值、感知价格、便利价值六个测量维度.(2)效用价值、服务价值、愉悦价值对游客行为意向有显著的正向影响,而美感价值、感知价格、便利价值对行为意向影响不显著.(3)效用价值、愉悦价值、服务价值、便利价值...
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