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Consumer Behavior Research and Development Countermeasure of Hotel Wedding-banquet Market
Author(s): 
Pages: 35-39
Year: Issue:  3
Journal: Journal of Putian Univeristy

Keyword:  酒店婚宴市场消费特征发展对策;
Abstract: 结合实证分析现阶段我国婚宴市场的一般消费特性和个性差异特征,揭示目前酒店婚宴市场的特色和趋势,从婚宴策划、服务细节、产品创新、营销整合等方面探讨了发展对策.
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