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On the Protective Development of Mazu Folklore in Putian
Author(s): 
Pages: 1-5
Year: Issue:  3
Journal: Journal of Putian Univeristy

Keyword:  妈祖信俗人类非物质文化遗产妈祖文化莆田;
Abstract: 妈祖信俗申遗成功,标志着妈祖信俗的开发要提升到人类非物质文化遗产的层次.从妈祖信俗的概念、分类及其特性入手,采用SWOT分析法分析了莆田妈祖信俗开发的优势与机遇、劣势与挑战,并针对问题提出了莆田妈祖信俗保护与开发的建议.
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