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Development and Revelation of Models in Shen Bao Daily\'s Advertising
Author(s): 
Pages: 67-70
Year: Issue:  3
Journal: Journal of Putian Univeristy

Abstract: 依据<申报>办刊发展的一些重要事件,把<申报>广告代言人的演变划分为四个时期,即:产生(1872-1912)、发展(1913-1930)、成熟(1931-1937)和没落(1938-1949).指出<申报>在广告代言人代言方面的若干做法对于今天的中国广告业仍具有重要启示.
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