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shu zi mei ti yu chuan tong mei ti jing he fa zhan
Author(s): 
Pages: 140
Year: Issue:  6
Journal: Economic Monthly

Abstract:  从口头相传到文字传播,从大众传媒到分众窄播,传播媒体的更新改变着人类获取信息的途径、方式,进而影响着生活的状态与文化的形成.如果说大众传播以点对多的方式实现了形式上接受信息的平等、极大地扩展了信息传播的范围,却忽视了受众个性化需求的满足与信息源头控制的潜在单一性,那么建立在网络传输特点基础上的数字媒体的出现,恰好满足了这一需求.
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