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"di wu mei ti " da chao an yong
Author(s): 
Pages: 75-76
Year: Issue:  z1
Journal: Theory horizon

Keyword:  手机报3G信息传播赢利点;
Abstract: 手机作为"第五媒体"呈迅速发展态势冲击传统媒体,随着3G牌照发放日期的临近,手机报的前景和市场越来越为业内关注.如何在手机报的内容设置、读者定位和广告拓展上寻求突破,是本文思考的一个重点.
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