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Professional Development of Advertising under the Background of Chinese Character Literature
Author(s): 
Pages: 21-24
Year: Issue:  2
Journal: Journal of Jinan University(Social Science Edition)

Keyword:  汉语言文学背景广告学专业学科特性课程体系;
Abstract:  2006年,中国广告协会学术培训部、<现代广告>杂志社委托中国人民大学新闻学院对中国广告高等教育现状进行了抽样摸底调查,并于2007年发布了调查报告.调查报告指出,当前中国广告高等教育存在五大矛盾:第一,扩招导致学生素质下降与广告业高素质人才需求之间的矛盾.
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