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Name and Subject Character of Advertising
Author(s): 
Pages: 18-21
Year: Issue:  2
Journal: Journal of Jinan University(Social Science Edition)

Keyword:  汉语言文学背景广告学专业学科特性课程体系;
Abstract:  广告学是随着社会经济发展而诞生的一门新兴学科,这一学科呈现出交叉性、复合性的复杂特点,这已是学界的共识.交叉性是说其涵盖文、理、经济等多种学科,复合性则是指这门学科不适于用传统学科的学科属性来对应,无法局限于一种范式或划分标准.
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