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The Idea of Higher Vocational Marketing Course Teaching Reform
Author(s): 
Pages: 59-63
Year: Issue:  5
Journal: Journal of Liaoning Provincial College of Communications

Abstract: 目前为了适应市场经济的需要,各高职院校普遍开设市场营销课程,旨在提高学生的市场营销理念,培养学生的市场营销意识和方法.本文对市场营销课程的改革实践中存在的问题进行了分析,并提出了关于市场营销课程教学改革的思路.
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