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jia neng se bian
Author(s): 
Pages: 74-77
Year: Issue:  12
Journal: China Brand

Keyword:  佳能 消费者心理 数码相机 色彩营销 时尚 电视广告 生活方式 宣传广告 差异化 营销策略;
Abstract: 在产品品质不变的情况下,如何吸引更多消费者关注的目光?聪明的佳能选择了"色彩战略",既抢夺眼球又不耗费太多成本。关键是,这一招带来了实实在在的销售。
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