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bei jing da xue yan jiu sheng pin pai jiao cheng pin pai xue zhi shi wu pin pai yao su zhi pin pai lian xiang
Author(s): 
Pages: 50-53
Year: Issue:  12
Journal: China Brand

Keyword:  品牌联想 品牌定位 品牌学 品牌形象 联想集团 消费者 要素 建设实践 强势品牌 产品定位;
Abstract: <正>品牌是消费者通过产生联想形成的资产。品牌联想在品牌建设实践中具有重要意义。品牌联想主要包括5个方面的内容:品牌联想、品牌形象和品牌定位;品牌联想如何创造价值?品牌联想的类型;
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