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jie mu zhu chi ren ying dang zhui qiu nei zai xing xiang yu wai zai xing xiang de tong yi
Author(s): 
Pages: 93-97
Year: Issue:  1
Journal: JOURNAL OF QINGHAI NORMAL UNIVERSITY(PHILOSOPHY AND SOCIAL SCIENCE EDITION)

Keyword:  主持人主持人形象内在形象外在形象;
Abstract: 主持人形象是关系主持人及其所主持的节目是否成功的重要因素.主持人形象的含义包括内在形象和外在形象两个方面,即内在的政治、文化、新闻、语言等综合素质与容貌、形体、声音等外部条件.优秀的节目主持人应当努力提高内在素质并使其与外在形象统一,从而更好地服务于广播电视事业.
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