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lv se ying xiao shi qi ye ke chi xu fa zhan zhi lu
Author(s): 
Pages: 51-53
Year: Issue:  9
Journal: The Light & Textile Industries of Fujian

Abstract: 绿色营销符合消费者保护环境的绿色消费需求,同时顾及企业利益、消费者利益和环境利益,是我国可持续发展战略在企业推行的基本路径.文章从绿色营销的特点、对企业的意义、以及其实施等方面阐述了绿色营稍战略是企业可持续发展之路.
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