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qi pi lang : cong " wo lang " dao " ben lang " de chuang xin yu bian ge
Pages: 26-28
Year: Issue:  9
Journal: The Light & Textile Industries of Fujian

Abstract:  "我们的品牌必须能够引导消费者树立正确价值观和承担应有的社会责任.具体而言,七匹狼的品牌策划必须要讲述一个价值观的体系.比如推出\'男人不只一面\',就是希望传递出一个优秀的男人,既要懂得奋斗,还要懂得家庭和谐;既要懂得做事业,还要懂得生活体验这样一种理念."--七匹狼董事长周少雄
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