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mei ti dui qi ye jing ji fa zhan de ying xiang
Pages: 82-83
Year: Issue:  3
Journal: Trade Unions' Tribune(Journal of Shandong Institute of Trade Unions' Amministration Cadres)

Keyword:  媒体企业经济;
Abstract: 从发展的眼光来看,媒体与企业是一种共赢的关系,双方的精诚合作,是推动中国经济腾飞的重要力量.媒体对企业经济发展的影响主要体现在:把企业家包装成公众人物推销出去;抓住热点新闻策划企业公众形象;在网络空间建立企业新的传播平台;在信息传播过程中创造优秀的企业文化;媒体舆论监督让企业更强健.
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