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The Research on the Prediction of Firm\'s Competitive Response
Author(s): 
Pages: 52-60
Year: Issue:  2
Journal: Nankai Business Review

Keyword:  Competitive InteractionNon-market ActionCompetitive ResponseContent AnalysisCase Study;
Abstract: 竞争回应的预测是竞争互动领域的一个核心论题.由于传统的竞争互动理论主要是以市场行为为核心的研究,而在相当大的程度上忽视了非市场行为的重要性与价值.本文以中国家电行业为研究对象,采用结构化内容分析法,试图从市场与非市场的角度全面探讨竞争回应的预测问题,以期为中国企业的管理者们在制定与实施战略,以及预测竞争对手策略与行为选择时提供一些重要的实践启示.
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