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qian tan dian shi jie mu cheng ben he suan
Author(s): 
Pages: 122-124
Year: Issue:  z1
Journal: Journal of Guangxi University(Philosophy and Social Science)

Abstract: 随着信息技术的进步和市场需求的变化,电视已经从单纯的社会功能显著的大众传播媒介工具,演化成为一个经济功能突出的文化产业.引入电视节目成本概念,是电视财务管理从"事业型"向"产业型"转变的第一步,是既坚持社会效益第一,又兼顾经济效益最大化的经营型事业单位转变的必然需要
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