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qian tan ru he zai guang xi de guo you tou zi ji tuan zhong jian li pin pai wei ji fang fan ji zhi
Author(s): 
Pages: 111-112
Year: Issue:  z1
Journal: Journal of Guangxi University(Philosophy and Social Science)

Abstract: 广西的国有投资集团作为自治区政府的投融资主体,其特殊性决定了它的品牌形象不仅仅体现了自身的经营管理水乎,更会对广西的区域投资形象产生重大影响.应通过打造企业文化、完善品牌战略、建立品牌危机预警系统、做好资源储备等手段建立行之有效的品牌危机防范机制,推动广西的国有投资集团健康、快速发展.
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