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ke hu guan xi sheng ming zhou qi guan li tan tao qian xi guang zhou yi dong ke hu guan xi sheng ming zhou qi guan li
Author(s): 
Pages: 143-145
Year: Issue:  z1
Journal: Journal of Guangxi University(Philosophy and Social Science)

Abstract: 依据客户生命周期各个阶段的特点,通过分析广州移动在客户关系生命用期的接触期、形成期、成熟期、衰退期的管理策略,论证了在客户关系生命周期管理中,应结合客户生命周期各个阶段特点和本行业特点,坚持以客户的需求为中心,在满足客户现实需要的同时,进一步挖掘并掌握客户的潜在需求的观点.
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