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tou xi te xu jing ying
Author(s): 
Pages: 32-33
Year: Issue:  4
Journal: The Planning and Market

Abstract: <正>纵横全球快餐业的大亨麦当劳最近宣布,有意在中国大陆市场发展特许经营店(加盟店).消息一出,主即引起业内人士和各方媒体的广泛关注.特许经营更被冠以“企业超速成长的新方式”、“迄今为止最为成功的营销观念”等多项美称,迅速成为时下商界最热门的话题.
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