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yun shu fu wu chan pin zheng ti gai nian qian xi
Author(s): 
Pages: 15-16
Year: Issue:  7
Journal: Comprehensive Transportation

Abstract: <正> 由于受计划经济思想的影响,长期以来,人们对产品的理解仅限于“劳动的产物”。随着我国经济体制由传统的计划经济向社会主义市场经济转变,人们对产品的这种理解越来越显得狭隘,使得许多企业面对复杂多变的市场环境显得束手无策。 按照现代市场营销理论,产品的概念已经远远超越了传统的有形实物的产品范围,它是指能提供给市场,用于满足人们某种欲望和需要的任何事物,包括实物、场所、组织、思想、主
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