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wu gu dao chang : fei you zha de shang ye zuo si
Pages: 56-57
Year: Issue:  4
Journal: Business Management Review

Abstract: <正>可能每个人都会记得当年五谷道场的辉煌:由陈宝国出演的广告一时间占领了全国各大主流媒体,在央视各频道黄金时间的出镜率很高。"非油炸"成为了五谷道场用以与其他老牌方便面企业抗衡的有力武器。
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