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jing ji de yu yi nan ci bian xi franchise,lizenz
Author(s): 
Pages: 50-52
Year: Issue:  4
Journal: Wir Lernen Deutsch

Abstract: Franchise,Lizenz这两个词是市场营销理论中的基本概念,对于不熟悉市场营销理论的德语学生来说,仅仅从其汉语的意思则很难把握这两个词的用法。Franchisen<o.Pl.>(Wirtsch.):意为特许销售、特许专卖或特许经营,它是一种营...
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