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mei ti lian meng zhi yi mei ti lian meng : gou jian guang dian shi chang ti xi de zhan lue jue ze
Author(s): 
Pages: 47-52
Year: Issue:  2
Journal: The Video-Audio Circle

Abstract: <正>2008年以来,由美国次贷危机引发的金融风暴直接导致终端消费品市场的萎缩,逐步波及到作为文化产业主导力量的中国广电产业。面临资金紧缺、广告份额萎缩、节目竞争加剧的发展瓶颈,如何增强抵御风险能力,做大做强,成为各级广电媒体急需破解的难题。通过广电跨媒体跨
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