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cong da xing xin wen xing dong kan dian shi huo dong chuan bo
Author(s): 
Pages: 17-19
Year: Issue:  4
Journal: The Video-Audio Circle

Abstract: <正>电视活动传播指的是电视媒体根据需要举办各种各样的活动,借以传播自己需要影响大众的内容。相对于电视新闻节目、电视纪录片、电视广告等传统电视传播形式,电视活动传播推出的是一个全新的内容载体,即“活动”。
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