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he lan hang kong gong si de fu wu pin pai zhan lue ji jie jian yi yi
Author(s): 
Pages: 35-39
Year: Issue:  23
Journal: Air Transport & Business

Abstract: <正>荷兰航空公司(以下简称"荷航",KLM)在世界航空业界中具有重要的地位,考察其服务品牌战略的现状、发展趋势与管理模式,研究其实施的经验与做法,合理吸收其中的有益成分,对促进国内航空公司的服务
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