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A Study on Implementation of the Group Company Operational Strategy of Insurers in China
Author(s): 
Pages: 49-50,53
Year: Issue:  9
Journal: Insurance Studies

Keyword:  保险集团 战略实施 组织文化 人力资源 市场营销;
Abstract: 我国保险业集团化经营的不断推进和深入,保险集团控股公司的不断涌现,有利于提升中资保险企业的市场竞争力。但在保险集团化经营的过程中,出现了集团战略制定与战略实施脱节的现象。我们必须高度关注集团战略计划的有效实施,重视保险集团化经营战略的实施的影响因素和有关组织结构、领导和文化问题,保证保险集团化经营战略的有效实施。
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