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mei ti tu wei : lun wei xing pin dao de te se hua jing ying
Author(s): 
Pages: 25-27,1
Year: Issue:  2
Journal: The Video-Audio Circle

Abstract: 媒体实践表明,以特色化经营来树立媒体品牌是省级卫星频道发展的一条良策。过去,是由一个品牌栏目带动一个频道;在卫星频道规模化、市场化的今天,必须用一种特色来塑造一种品牌,只有实现媒体的品牌化,才能在根本上提高媒体(频道)的整体运行质量。
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