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yi guang bo jie mu wei zai ti ju ban huo dong de cheng gong chang shi
Author(s): 
Pages: 72-74
Year: Issue:  3
Journal: The Video-Audio Circle

Abstract: <正> 以节目为载体举办活动,既不同于离开节目办活动,也区别于仅借用节目的名义来拉赞助,举办与节目实质内容并没有多大关系的活动,而是以节目的名义举办和节目宗旨、内容有着多方面联系的、能进一步强化节目专业特色及优势的活动。
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