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shi xi chuan mei de ren ben hua chuan bo
Author(s): 
Pages: 37-38
Year: Issue:  2
Journal: The Video-Audio Circle

Abstract: <正> 随着现代传媒市场化经营的逐步推进,媒体开始由纯粹的意识形态媒介向产业化的大众媒介转化。由于发行量、收听率、收视率等标志着受众“量”的指标,直接对应着媒体的生存空间和生存能力,这使得受众的注意力开始作为一种“资源”,进入媒体关注的视域。为了适应转向市场的时代潮流,大众传媒从调适传受关系入手,对传播方式、传播手段、传播内容、传播取向进行了一
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