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zhong shi jie mu de quan wei xing bu ke que shao xing bu ke ti dai xing
Author(s): 
Pages: 31
Year: Issue:  2
Journal: The Video-Audio Circle

Abstract: <正> 思路决定出路,电台的出路何在,就看你的思路。电台节目好比是企业的产品,电台创收份额的高低,取决于节目这个特殊产品本身的市场效应(使用价值)和本身所追求的价值目标。你追求的价值目标越高,你所投入的实现目标的所有行动就会越科学越扎实,所采用的方法也会越新奇。一、重视节目的“权威性”。面对激烈的媒体竞争,提高广播电台的权威性已刻不容缓。随着市场经济形势的变化,广播电
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