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li qing ding wei qiang hua jing ying ke xue guan li xi ping mian mei ti san yao su
Author(s): 
Pages: 13-14
Year: Issue:  2
Journal: The Video-Audio Circle

Abstract: <正> 定位——报刊塑身之基媒体定位是一个媒体生存空间的座标,媒体组织精神产品生产的一种质的规定性;是品牌之源,成功之母。尤其是作为分众化媒体的平面媒体,定位准确,显得更加重要。定位不准,自乱分寸,读者也很茫然,很难抓住固定的读者;定位准,则术有专攻,品有特质。定位从何而来?报名、刊名在某种程度上反映了定位,但不是完全意义上的定位,或者不具有决定意义。比如说“广播电视
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