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gan xing su qiu guang gao chuang yi xin si wei
Author(s): 
Pages: 27-29
Year: Issue:  2
Journal: Hunan Packaging

Abstract: <正>一广告艺术必须从人的情感和商业广告的目的说起。人的情感是丰富的,也是最容易激发的,而商业广告的最终目的是要诱发人们的购买行为。一般来说,情感活动越强烈,购买行为就越容易发生,甚至可以说很大程度上购买行为的产生根本就是取决于个人的情感,感性诉求广告就
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