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pin dao zhuan ye hua bei jing xia de zhuan ye pin dao yun zuo yu guan li
Author(s): 
Pages: 10-12
Year: Issue:  2
Journal: The Video-Audio Circle

Abstract: <正> 电视频道专业化是当前电视理论与电视实践中的最热点的问题之一。所谓频道专业化是指电视频道按一定的划分标准(如内容、受众等)进行重新定位与划分,实现频道播出内容的单纯化,收视对象的集中化,频道特色的明朗化。大量专业频道的出现,将是我国电视媒体竞争新形势下的必然产物,是受众严重分化的必然要求,它必将带来电视业的资产重组和资源的重新配置,带来我国电视业改革与发展的新机遇。
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