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shi lun wo guo shou xian ye wu zhu ti zhuan bian de ke guan ji chu he tiao jian
Author(s): 
Pages: 24-25
Year: Issue:  3
Journal: Insurance Studies

Abstract: 近几年来,寿险营销在我国保险业中异军突起,令保险同仁刮目相看。据初步估算,1998年末营销业务保费收入将占寿险保费总收入的40%左右。这预示着,到2000年末,我国寿险业务主体将实现由目前的团体险转变为营销个体险的一次质的飞跃。所谓营销,是指一种寿险...
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