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zi sheng tang pin pai bei hou de yan fa yu chuang xin
Author(s): 
Pages: 38-39
Year: Issue:  5
Journal: China Cosmetics Review

Abstract: <正>毫无疑问,资生堂在建立品牌形象方面有着长期、坚实的战略方针,并且取得了巨大的成功。而它如今的市场地位在很大程度上与其在科研方面的投入是分不开的。资生堂共有约800名研发人员,在日本国内有3大研发中心,在海外有8个研究所(包括北京的研究所),在研发经费上的投入每年为160多亿日元,约占其年销售额的
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