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da shang chao liu de shun feng che
Author(s): GUANG Feng, GUO Zhandong
Pages: 11
Year: 2007
Issue:
11
Journal: China Cosmetics Review
Abstract: <正>众所周知的事情是,一旦潮流兴起,很多力量都将难以遏止风卷残云般大范围的激烈响应,潮流所到之处,一切都变得繁荣和喧闹。消费市场的兴起和衰落在很大程度上和潮流有着千丝万缕的关系,在现实的营销战役中,能否傍上潮流,抑或搭上潮流的顺风车,往往直接影响营销目标的达成情况,潮流往往就是消费市场的即时风向标,如果我们对此充耳不闻,势必要在营销努力中收获甚少,反之,善于搭潮流的顺风车,往往更能取到事半功倍
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