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cai zhuang ying xiao zuo fen chu se
Author(s): 
Pages: 64-69
Year: Issue:  8
Journal: China Cosmetics Review

Abstract: 近年来,护肤品不好做,彩妆有利润,越来越成为化妆品业界人士的共识。所以越来越多的人投身进入了彩妆的市场。但进去之后,却发现情况并非想象那么简单,市场不像以为的那样平静。中国护肤品市场的共性——复杂、无序、惨烈,在彩妆市场也同样存在,甚至在某些方面有过之而无不及。别的不说,单看那些美容院也把彩妆摆在橱窗内显眼位置,直接拦截了一部分颇具消费能力的目标顾客,就足以令日化线做彩妆的同仁们跳脚干瞪眼。
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