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xia xin zhi shuai xing dong
Author(s): 
Pages: 92-95
Year: Issue:  9
Journal: China Report

Abstract: “品牌”包含着两个含义:“品”即物品,包括商品的等级、种类,当然也含有企业中人的品格;“牌”则是企业为自己产品或服务拟订的专门名称,从某种意义上说,它等同于商标。品牌的市场意义在于其依附着特定的文化,而品牌的代言人通常是对这种文化最直观的展示。
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