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da shu wei he xing kang ? qian tan yao zhong ren wu de xing shi cheng wei
Author(s): 
Pages: 58-59
Year: Issue:  6
Journal: Chinese Knowledge

Abstract: <正> 成功的企业家在生产出了高质量、高品位的产品之后,往往还要绞尽脑汁地为之取出一个响亮的名子,以提高知名度,增强竞争力。优秀的文学家,也总是让自己笔下的人物拥有一个颇具匠心的“品牌”,使其成为典型性格的重要标征和组成部分。鲁迅先生谙通此道,像虽无名
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