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kuai shou heng chang da zao xin ying xiao
Author(s): 
Pages: 33,64
Year: Issue:  8
Journal: China this Week in Consumer Electronics

Abstract: “渠道为王、终端制胜”这一理念在竞争激烈的市场中,越来越被更多的商家所认同。因此,上连接厂商,下与消费者直接碰面的零售商在产业链条中的角色变得越来越重要。那么在新的市场环境中,在不断演变的游戏规则下,零售商是如何把握自己的命运,扼住市场跳动的脉搏呢?
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