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5 1 shang jia gong lue zong heng lian he gong ying wu yi
Pages: 44
Year: Issue:  8
Journal: China this Week in Consumer Electronics

Abstract: “五一黄金周”马上来到,厂商的促销政策已基本确定,贯彻执行成为五一攻歼战的最后环节。放眼即将来到的“五一”市场,“联合”和“对弈”的感觉同样浮出水面。促销是黄金周市场最大的特色,虽然方式花样繁多,但突出的表现就是联合,联合有多种,一是上下游厂商的联合促销,使产品更具影响力和价格竞争力,微软、英特尔在“五一”前后将与自己的多个合作伙伴进行联合巡展;二是卖场与厂商间的联合促销,发挥各自优势,取长补短;三是跨产品联合促销,笔记本、数码相机、打印机等诸多产品共同刺激市场需求。
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