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17 kuan shi shang jing qiao xing shu ma xiang ji
Pages: 86-88
Year: Issue:  5
Journal: China this Week in Consumer Electronics

Abstract: 虽然全球数码相机市场增长有趋缓迹象,但中国市场因市场起步比较晚,目前仍处于快速增长期,为此日系大厂近年积极开发中国市场,且不时掀起价格战,导致中国品牌数码相机面临巨大压力。尤其今年开始数码相机成为新增免关税产品,此举加速了中国数码相机市场价格战。面对日系强势品牌的杀价策略,中国国产数码相机由于技术能力不及,纷纷选择以低端市场为主力。不过,日系品牌并未放弃低端市场,在将生产基地移往中国及释出低端外包订单后,同样具有打低价战的能力。如今再加上取消进口关税,不论是台系或是大陆产数码相机品牌,都将再面临另一波压力。
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