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cheng zhen yu nong cun nai yong xiao fei pin chan pin sheng ming zhou qi bi jiao yan jiu
Author(s): 
Pages: 69-73
Year: Issue:  4
Journal: China Price

Keyword:  耐用消费品 产品生命周期 营销策略;
Abstract: 随着消费者生活水平的提高,对耐用消费品的需求也在不断增加,由于农村市场和城镇市场需求存在差异性,耐用消费品在这两个市场上的生命周期就可能不同。本文主要利用龚柏兹曲线研究耐用消费品的产品生命周期,探讨耐用消费品在城镇和农村市场各处于产品生命周期的哪个阶段,并提出企业可以采取的营销策略。
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