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ke bu zai duo , zhao zhun jiu xing
Author(s): 
Pages: 31-32
Year: Issue:  7
Journal: Policy & Management

Abstract: 今天,企业正面临着激烈的竞争.能否令顾客满意已成为企业战胜竞争者、赢得利润的关键,“满意的顾客”被看成企业最重要的资产。客户管理也因此而成为企业营销管理的一项重要工作,所有的企业都必须足够迅速地适应以顾客为中心的经济环境,树立顾客导向的营销思想和竞争观念。
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