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logo cheng ruan lei
Author(s): 
Pages: 77
Year: Issue:  8
Journal: Talents

Abstract: <正> "几乎每个楼盘都有 LOGO,但几乎每个楼盘的 LOGO 都粗糙。"身为中国电信、央视"经济半小时"、中国网通等著名品牌的 VI 设计者,正邦总经理兼创作总监陈丹认为有些楼盘 LOGO 的设计实在是深受急功近利心态的影响,而"不知所云"。"案名的标识投入不足,因为楼盘销售是一个短期行为,没有哪个房地产商愿意为案名掏银子。"陈丹的说法不无道理,记者采访了几家楼盘的销售总经理,得到的答案
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