The server is under maintenance between 08:00 to 12:00 (GMT+08:00), and please visit later.
We apologize for any inconvenience caused
Login  | Sign Up  |  Oriprobe Inc. Feed
China/Asia On Demand
Journal Articles
Laws/Policies/Regulations
Companies/Products
Bookmark and Share
pin dao zhuan ye hua yu pin dao dui xiang hua
Author(s): 
Pages: 63
Year: Issue:  6
Journal: TV Research

Abstract: <正> 今天,各级电视台都已担起频道专业化实践者的角色,许多综合性电视频道纷纷变身为专业或准专业频道。然而在频道专业化的背后,是频道发展布局思路与受众市场培育的不完备,使专业频道不专业的现象十分突出。笔者试从频道专业化导出频道对象化,并列举国内一些电视台频道对象化的成功操作,进行分析研究。一、频道专业化的实践和风险预见我国大多数电视台的专业频道设置与其直接推
Related Articles
No related articles found